We believe that:

•    Reliability, aesthetics, ergonomics and efficiency are not the exclusive privilege of 'expensive products'. They matter more when they focus on our everyday life.
•    Each one of us deserves to enjoy every purchase without making any compromise.
•    Every Alfaset furniture is configured with the active contribution of the end consumer in order to express their own personality.
•    All collaborations must be founded on the principle of 'mutual benefit'.
•    We want to enjoy our work and be proud of it.
•    Knowledge is power.  Its proper management can make a difference.
•    We believe that our customers are our most precious corporate asset and we are there supporting them 100%.
•    Environmental protection is our strategic choice.